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1 – 10 of 87Guenter Muehlberger, Louise Seaward, Melissa Terras, Sofia Ares Oliveira, Vicente Bosch, Maximilian Bryan, Sebastian Colutto, Hervé Déjean, Markus Diem, Stefan Fiel, Basilis Gatos, Albert Greinoecker, Tobias Grüning, Guenter Hackl, Vili Haukkovaara, Gerhard Heyer, Lauri Hirvonen, Tobias Hodel, Matti Jokinen, Philip Kahle, Mario Kallio, Frederic Kaplan, Florian Kleber, Roger Labahn, Eva Maria Lang, Sören Laube, Gundram Leifert, Georgios Louloudis, Rory McNicholl, Jean-Luc Meunier, Johannes Michael, Elena Mühlbauer, Nathanael Philipp, Ioannis Pratikakis, Joan Puigcerver Pérez, Hannelore Putz, George Retsinas, Verónica Romero, Robert Sablatnig, Joan Andreu Sánchez, Philip Schofield, Giorgos Sfikas, Christian Sieber, Nikolaos Stamatopoulos, Tobias Strauß, Tamara Terbul, Alejandro Héctor Toselli, Berthold Ulreich, Mauricio Villegas, Enrique Vidal, Johanna Walcher, Max Weidemann, Herbert Wurster and Konstantinos Zagoris
An overview of the current use of handwritten text recognition (HTR) on archival manuscript material, as provided by the EU H2020 funded Transkribus platform. It explains HTR…
Abstract
Purpose
An overview of the current use of handwritten text recognition (HTR) on archival manuscript material, as provided by the EU H2020 funded Transkribus platform. It explains HTR, demonstrates Transkribus, gives examples of use cases, highlights the affect HTR may have on scholarship, and evidences this turning point of the advanced use of digitised heritage content. The paper aims to discuss these issues.
Design/methodology/approach
This paper adopts a case study approach, using the development and delivery of the one openly available HTR platform for manuscript material.
Findings
Transkribus has demonstrated that HTR is now a useable technology that can be employed in conjunction with mass digitisation to generate accurate transcripts of archival material. Use cases are demonstrated, and a cooperative model is suggested as a way to ensure sustainability and scaling of the platform. However, funding and resourcing issues are identified.
Research limitations/implications
The paper presents results from projects: further user studies could be undertaken involving interviews, surveys, etc.
Practical implications
Only HTR provided via Transkribus is covered: however, this is the only publicly available platform for HTR on individual collections of historical documents at time of writing and it represents the current state-of-the-art in this field.
Social implications
The increased access to information contained within historical texts has the potential to be transformational for both institutions and individuals.
Originality/value
This is the first published overview of how HTR is used by a wide archival studies community, reporting and showcasing current application of handwriting technology in the cultural heritage sector.
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“Democracy” can be defined in different ways, each of which offers a different way of looking at the relationship between democracy and governance. Mark Bevir’s (2010) Democratic…
Abstract
“Democracy” can be defined in different ways, each of which offers a different way of looking at the relationship between democracy and governance. Mark Bevir’s (2010) Democratic Governance offers a genealogical account of the development of this relationship from the late 19th century, focusing on the role of particular theories of social science, and raising serious questions about the degree to which contemporary practices conflict with democratic ideals. Bevir suggests a more radical, participatory approach as a way of resolving this conflict. Here I extend his genealogical account to include two thinkers, Jeremy Bentham and William Thompson, who laid much of the groundwork for modern social science, but with very different ideas about democracy. Extending the genealogy to Bentham and Thompson opens the way for a consideration of some aspects of the relationship between democracy and governance not included in Bevir’s account, and raises questions as to whether the different models of democracy can be integrated in the way he suggests.
Alongside the ubiquitous computer games apparently the marketing success of the 1992 toy season was a series of 25 year old puppets who had featured in a repeat showing of the…
Abstract
Alongside the ubiquitous computer games apparently the marketing success of the 1992 toy season was a series of 25 year old puppets who had featured in a repeat showing of the orginal ITV series on BBC — Thunderbirds — more than 70 franchises have been sold to sell goods marked with the International Rescue logo and it is alleged that these products are even bigger than the previous smash marketing hit the Teenage Mutant Ninja turtles, saving thousands of jobs and making substantial profits for the British toy industry. The characters are licensed for right‐owners ITC (originally the international marketing arm of ATV, the ITV company which put out the programme, and now an independent company, ATV having long since lost its ITV franchise) by Copyright Promotions, Europe's largest licensing company (‘Thunderbirds are go to save the toy industry’ Sunday Telegraph 15/11/92).
Peter Schofield, Phil Crowther, Leo Jago, John Heeley and Scott Taylor
This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s) management…
Abstract
Purpose
This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s) management strategies, which represent UK best practice in events procurement, leveraging and destination branding.
Design/methodology/approach
The research adopts a case study design to facilitate an in-depth evaluation of the destination marketing organisation’s (DMO’s) critical success factors. Multiple perspectives on GCMB’s collaborative innovation are achieved through semi-structured interviews with senior managers from the bureau, key stakeholders and other DMOs.
Findings
GCMB’s success results from long-term, extensive, collaborative engagement, a unique institutional structure and sustained political and financial support through to transformational leadership, strategic event selection and targeted marketing through “earned” distribution channels.
Research limitations/implications
The study takes a single case study approach and focusses on GCMB’s event-led branding strategy. Given the importance but relative neglect of long-term inter-personal relationships in collaborative innovation, future research should focus on the development of social capital and adopt a longitudinal perspective.
Practical implications
The paper provides insights into the collaborative innovation process with a range of stakeholders, which underpins GCMB’s events strategy and its leveraging of the city brand. In particular, the study highlights the need for entrepreneurial leadership and the development of long-term relationships for effective engagement with stakeholders.
Originality/value
Previous research has focussed on outcomes and neglected pre-requisites and the process of collaborative innovation between destination stakeholders. This study examines this issue from the perspective of a successful DMO and presents a conceptual framework and new engagement dimensions that address this gap in knowledge.
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David Strafford, Phil Crowther and Peter Schofield
The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo experience…
Abstract
Purpose
The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo experience (GE)—a three week pop-up experiential children’s activation—the study offers insights and provides a conceptual framework, relating to the emerging and future role of events.
Design/methodology/approach
The study emerged from a privileged opportunity to research The GE, enabling a visitor questionnaire survey (n=1,305), using a non-probability sample, and four in-depth interviews, which were extended by an additional seven respondents.
Findings
There is a noteworthy role for events as “enlivenment”; attractors to increase visitation, repeat visitation and equally to impact dwell time and boost footfall and sales for tenants. The study revealed a need for a developed event portfolio, with various fundamental tensions relating to objectives, tenants, integration with wider strategy and customer experience.
Research limitations/implications
By interlinking events with shopping, re-visitation intention is improved and therefore not only does it deliver short-term return but longer-term payback. The vast assortment of events, and stakeholders, means a strategic and reflective approach is required. A limitation of the study is that there is limited existing research on this topic upon which to compare the overall findings, or specifically the survey data and analysis.
Originality/value
This early research study into events within destination shopping centres has revealed a prolific and advantageous, but also emerging and intricate, relationship. There is an absence of extant literature and therefore this paper makes a notable contribution to this unfolding area.
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In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…
Abstract
In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.
Outlines the architectural and construction history Corsham Courtover its four hundred years of existence. Describes the damage occurredby neglect during the twentieth century and…
Abstract
Outlines the architectural and construction history Corsham Court over its four hundred years of existence. Describes the damage occurred by neglect during the twentieth century and details the renovations undertaken to make the building structurally sound once more.
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The process by which a new shirt sponsorship was struck between SEGA Europe and Arsenal FC is described through a case study. The circumstances leading both organizations to seek…
Abstract
The process by which a new shirt sponsorship was struck between SEGA Europe and Arsenal FC is described through a case study. The circumstances leading both organizations to seek out a sponsorship partner are identified. SEGA Europe was preparing to launch its new Dreamcast video console in Europe and wished to create a high-impact marketing program. Arsenal was looking for a company to replace its former shirt sponsor JVC. The case study also provides information about the sponsorship deal, the first 18 months of the partnership, and draws out some some more general lessons.
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Ana Pinto Borges, Elvira Vieira and Paula Rodrigues
The ‘Essence of Wine’ is the largest wine event that is held in Porto, Portugal. Therefore, this chapter explains how the tourists (domestic and foreign visitors), as well as…
Abstract
The ‘Essence of Wine’ is the largest wine event that is held in Porto, Portugal. Therefore, this chapter explains how the tourists (domestic and foreign visitors), as well as local residents and exhibitors can influence the level of satisfaction of the event. The authors discuss about the tourists’ satisfaction. They suggest that satisfied tourists would be interested in returning to the event in the following years. In conclusion, this contribution implies that the loyal visitors and their positive publicity of the ‘Essence of Wine’ can improve the brand image of the event and of the destination.
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In the anticorrosion field the rise of zirconium has been remarkable, especially since the oxide zirconia was regarded for some years as the main industrial outlet as it became…
Abstract
In the anticorrosion field the rise of zirconium has been remarkable, especially since the oxide zirconia was regarded for some years as the main industrial outlet as it became applied in furnace linings and in refractory crucibles. Zircon in precious stones was the sole use before this, yet a first move towards identifying zirconium came when Martin Klaproth, a most efficient analyst of his period, analysed zircon and noted the presence of a new element. While Humphry Davy failed to decompose zirconia during his work on electrolysis, Berzelius reduced a zirconium compound by reduction with potassium metal within a closed tube, thus preparing impure zirconium as a black powder.